Our Chat with Jersey Belle’s Jaime Primak Sullivan
We were so excited to have the opportunity to chat with the one and only Jaime Primak Sullivan. She is so busy, we don’t know how she does it all and manages to still stay so fabulous. Here’s a peek into the convo:
1) Tell us a bit about your Style.
Truth be told, I’m very simple. I don’t change my jewelry often. Day to day I wear diamond studs and in the evening I may put on hoops. I wear my Jersey State of Style pendant in black crystal and my wedding rings. I wear a target lip pencil in rich red, and tinted moisturizer. Also, I love my Zara leather jacket, checkered vans, and Stewart Weitzman wedge boots.
My Jersey pendant is truly part of my connection to home. It was my one fashion constant on the show (Jersey Belle) and fans were always asking about it. I reached out to the Jersey based design house, Chelsea Taylor, and talked to designer Drew Shapiro about creating an affordable but beautiful line of state pendants. We have a whole accessories line rolling out over 2015 and I couldn’t be more excited. I am truly so proud of where I come from but also where I am now. I show love to Jersey and Alabama.
Any working mom who says she has balance is lying. I don’t care who she is – Michelle Obama. To me, our days are full of overlapping failures and successes. I have always been a brilliant multitasker and work best under pressure. I think those two things have worked in my favor.
My husband is wonderful, truly my lobster. Marriage is not easy, but we get up every day and make the effort. We have three children. Olivia is 7, Max is 6, and our youngest daughter Charlie is 4. They are happy and healthy and bring me more joy than I could have ever imagined. They are also loud, messy, and very early risers… but I wouldn’t change a thing.
The sooner a working mom accepts that she’s still mom at work, and still working at home, the sooner she’ll stop the constant war going on in her head – a war lead by General Guilt and Colonel Self-Doubt. It’s both exhausting and liberating at the same time.
6) Best advice someone gave you?
The best personal advice I’ve ever received was from my mother (as cliché as that sounds) when she told me “This too shall pass”. I repeat that in my mind when it all feels like it’s too much. The best professional advice was more witness than words from working in our business with women like Sarah Jessica Parker, to Whoopi Goldberg and Debra Messing – I watch the way these women treat other women when no one is watching, no paparazzi, no cameras, and I aspire to be as full of kindness and grace as they are.
Write! I am a story teller at heart. I am currently writing my first book, Saved By The Belles; The Southern Education of a Jersey Girl, and it’s been such an amazingly euphoric process. I love it.
2015 is a building year for me. I am working on expanding my digital series #cawfeetawk, I’m launching a digital series for more mature audiences called #pillowtawk, and am producing a parenting series called “Parental Guidance.” I love digital content so that will take up most of my creative efforts outside of my PR business.




